|
|
Do Purpose: Why Brands with a Purpose Do Better and Matter More.
類型：
簡裝書
作者：
Hieatt, David
ISBN13：
9781907974137
出版于：
2014-01-07
|
詳細信息
類型：
簡裝書
語言：
英語（English）
作者：
Hieatt, David
頁數：
160 頁
出版于：
2014-01-07
ISBN13：
9781907974137
ISBN10：
190797413X
出版社：
Do Book Co.
規格：
17.78 x 11.938 x 1.524 cm
重量：
226 克
商品簡介
In Do Purpose, David Hieatt offers insights on how to build one of these purpose-driven companies. You know, those rare brands we all fall in love with. The crazy ones that don t just make something, but change something as well.
查看Google書籍信息
查看Google書籍信息
書評與摘要
The most important brands in the world make us feel something. They do that because they have something they want to change. And as customers, we want to be part of that change. These companies have a reason to exist over and above making a profit: They have a Purpose. <p/>Yes, we love the product they make. But the thing we love most about them is the change they are making. <p/>Purpose is an incredibly powerful thing. It provides the strength to fight the impossible. It tells your story, it builds your teams and it defines your culture. <p/>In Do Purpose, David Hieatt offers insights on how to build one of these purpose-driven companies. You know, those rare brands we all fall in love with. The crazy ones that don't just make something, but change something as well.
了解我們
訂購須知
遞送服務
支付方式
會員中心
其它信息
